Our Story

Q: 2012

Take-Off TimeRichard sold his software and web hosting businesses and decided to focus entirely on Server Case, which was identified as a more profitable business in his company portfolio. In 2012 we took on our first dedicated facility, a 650sq/ft unit in Tamworth. We also started to import our own range of chassis, Logic Case. Richard also brought on Mark Jarvis as co-director for business development.

Q: 2013

Second WarehouseLogic Case proved to be hugely successful. A great mix of both value and quality, introducing a product portfolio into the UK and Europe which hadn't previously been available. We started to include custom server builds into its service portfolio, proving to be very successful. We took on our second, 650sq/ft unit directly opposite us on our trade estate.

Q: 2014

Financial MilestoneWe hit a financial milestone and reached £1.1m sales turnover, with staffing of only 3 people. Our Logic Case range continued to gain increased market presence and we introduced our first server configurator online, allowing customers to build their own servers with ease. We took on Mark Lambert as our sales manager.

Q: 2015

Continued GrowthDuring 2015 we continued to grow our brands, our market presence and our customer base. We also achieved ISO 9001:2008 certification, demonstrating our commitment to customer service, which allowed us to work with some larger customers and give peace of mind to our entire customer base. We take on our third 650sq/ft facility on the same estate to allow for increased stock holding.

Q: 2016

The Next GenerationA lot happened for us in 2016. We moved to our new 7500sq/ft purpose built facility on the outskirts of Burton on Trent, we expanded our team and hit a new £1.7m sales turnover milestone.Our new facility included a 2500sq/ft air conditioned build facility, specifically designed for the safe and efficient assembly of server systems - a part of the company that was rapidly growing.

Q: 2017

In-Win PartnershipEarly 2017 we partnered with In-Win as their UK distributor and system integrator. We also firmed up our relationships with other key vendors.We grew with more staff, including taking on our first dedicated technical manager, Andrew McLean. Custom built servers continued to be a major growth area for the business and we win several large system contracts.

Q: 2018

OEMOur market presence for OEM continues and we win some major contracts for the supply of custom made chassis. Server solutions continues to grow, with our new Server Store website taking hold online. The launch of our professional workstation brand, Velocity WS is planned for 4th quarter of 2018. Our financial position increases with a £2.6m sales turnover.

Q: 2019

ASUS PartnershipWe continued the growth of our custom server manufacturing, introduced new ranges of Logic Case chassis and expanded our In-Win stock holding. We also continued our ASUS partnership to become one of largest system integrators in the UK. Our financial position increases by 5% in turnover to £2.7m.

Q: 2020

Pandemic SuccessWe started 2020 with excellent growth.Whilst this was paused in the first half of the year due to the COVID-19 pandemic we saw steady sales through our distribution and custom server assembly divisions. Our website sales increased significantly. Our financial position increases by 8.5% in turnover to £3.18m.

Our Story

Server Case is a specialist server chassis distributor based here in the United Kingdom, with an extensive range of 19” rackmount cases built to suit a variety of environments; including remote industrial servers and everything in between. Furthermore, our distribution partnerships have allowed us to develop and deliver Server Barebones and fully configured systems to the vast IT Channel and Enterprise customers.

Based in Burton-On-Trent, The Server Case brand was brought to life by founder and director Richard Parry in 2006, with the sole aim to provide an easy, cost effective and reliable way for companies to purchase both server chassis and components online. In 2022 The Server Case continues to grow allowing us to focus on the customer whilst building a unique set of skilled individuals with extensive IT Technology knowledge. Our teams cover all aspects of the purchase process (both pre-sales and post-sales, operations, and sales support to ensure the best all round solution for your requirements. Both our infrastructure and quality management system is exceptional throughout the process for that added reassurance when purchasing from us. Our Passion, Your Technology.

The Server Case brand offers an exceptional product range, which makes it the perfect alternative to major tier one brands, when combined with our 40 years+ experience we can demonstrate extensive server knowledge and quality throughout our products and solutions.

Get in touch today and benefit from a flexible and ever-growing business focused on its customers specifically.

We look forward to hearing from you.

              
                      2022
                    
Intel Gold Partner

                      ASUS & PNY
                    
Preferred Technology Partners

                      2006
                    
Is when we started trading

Meet The Team

We are a professional team of experienced IT hardware sales people, technicians and operations staff.

Richard Parry

Founder / CTO
Lee Barlow

Sales & Operations Manager
Will Kerr-Delworth

Warehouse Manager
Lincoln Woosley

Add description here

Marketing Manager
Connor Doherty

Production & Vendor Manager

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Steph Thrupp

Finance Manager
Laura Armitt

Sales
Josh Lambert

Server Assembly Technician
Olivia Tarry

Office Administrator

Company Timeline

Contact Us

2006

Server Case Was Born

Server Case was started by richard Parry as an eCommerce resellers, initially with a single supplier. Server Case was initially stared as a sole trader and as a side-line company to Richard's other business. through marketing the website brought in business quickly.

2012

Take-Off Time

Richard sold his software and web hosting businesses and decided to focus entirely on Server Case, which was identified as a more profitable business in his company portfolio. In 2012 we took on our first dedicated facility, a 650sq/ft unit in Tamworth. We also started to import our own range of chassis, Logic Case. Richard also brought on Mark Jarvis as co-director for business development.

2013

Second Warehouse

Logic Case proved to be hugely successful. A great mix of both value and quality, introducing a product portfolio into the UK and Europe which hadn't previously been available. We started to include custom server builds into its service portfolio, proving to be very successful. We took on our second, 650sq/ft unit directly opposite us on our trade estate.

2014

Financial Milestone

We hit a financial milestone and reached £1.1m sales turnover, with staffing of only 3 people. Our Logic Case range continued to gain increased market presence and we introduced our first server configurator online, allowing customers to build their own servers with ease. We took on Mark Lambert as our sales manager.

2015

Continued Growth

During 2015 we continued to grow our brands, our market presence and our customer base. We also achieved ISO 9001:2008 certification, demonstrating our commitment to customer service, which allowed us to work with some larger customers and give peace of mind to our entire customer base. We take on our third 650sq/ft facility on the same estate to allow for increased stock holding.

2016

The Next Generation

A lot happened for us in 2016. We moved to our new 7500sq/ft purpose built facility on the outskirts of Burton on Trent, we expanded our team and hit a new £1.7m sales turnover milestone.

Our new facility included a 2500sq/ft air conditioned build facility, specifically designed for the safe and efficient assembly of server systems - a part of the company that was rapidly growing.

2017

In-Win Partnership

Early 2017 we partnered with In-Win as their UK distributor and system integrator. We also firmed up our relationships with other key vendors.

We grew with more staff, including taking on our first dedicated technical manager, Andrew McLean. Custom built servers continued to be a major growth area for the business and we win several large system contracts.

2018

OEM

Our market presence for OEM continues and we win some major contracts for the supply of custom made chassis. Server solutions continues to grow, with our new Server Store website taking hold online. The launch of our professional workstation brand, Velocity WS is planned for 4th quarter of 2018. Our financial position increases with a £2.6m sales turnover.

2019

ASUS Partnership

We continued the growth of our custom server manufacturing, introduced new ranges of Logic Case chassis and expanded our In-Win stock holding. We also continued our ASUS partnership to become one of largest system integrators in the UK. Our financial position increases by 5% in turnover to £2.7m.

2020

Pandemic Success

We started 2020 with excellent growth.

Whilst this was paused in the first half of the year due to the COVID-19 pandemic we saw steady sales through our distribution and custom server assembly divisions. Our website sales increased significantly. Our financial position increases by 8.5% in turnover to £3.18m.

2021

Rebrand to The Server Group

A long time in discussion - We changed the legal name of the company to The Server Group Ltd and split off our various divisions - renaming Server Case UK to simply Server Case. Throughout this process we went through a whole rebrand of our logos to unify our company structure. We also introduce a brand new website for Server Store, as well as a group site.

2023

Continued Growth

We continue to grow, with an increased turnover to £4.2m for 22/23 trading period. Our component sales continue to grow and we have grown our strategic customer and supplier partnerships. We also offer trade pricing on our website for customers to buy direct. Our stock holding of ASUS increases significantly, with healthy stocks of all motherboards and barebones.

2024

New Products

An excellent start to the year. We've taken on new employees and expanding our Logic Case range with a whole portfolio of new generation models. Our sales of NVIDIA and ASUS products and solutions continue to grow. We are all looking forward to continued growth throughout the coming year.

Our Guarantee

1-Year Guarantee on all products as standard

Product excellence guarantee

Every product you purchase from us comes with a standard 1-year guarantee unless otherwise stated. This includes free replacement of the goods with the same product, substitution if a replacement product is unavailable or a full refund. Our product guarantee covers the build quality of the goods purchased and functionality.

Flexible component replacements

For example, if you were to purchase a server chassis from us that includes a PSU and after 6 months the PSU were to fail, you don't need to send us back the entire server chassis, which would otherwise cause a massive inconvenience - instead, we will send you a replacement PSU.

Other Guarantee's and Warranties

Some products have their own warranty or guarantee made by the manufacturer. Item's that do not include a 1-year standard guarantee or an increased period guarantee will be clearly marked along with the product description before you purchase.