The Internet Retailing Expo (IRX) 2025, held on May 13–14 at Birmingham's NEC, was a vibrant showcase of innovation in digital marketing and MarTech software solutions. This year's event was particularly noteworthy for its emphasis on B2B solutions, reflecting the sector's rapid digital transformation.
The event provided a platform for businesses to explore innovative solutions, engage in meaningful discussions, and chart the future of their digital journeys. For B2B professionals, IRX 2025 was an invaluable experience, offering insights, connections, and tools to navigate the complexities of modern commerce.
A Dedicated B2B Zone: A Hub for Innovation
A standout feature of IRX 2025 was the introduction of the B2B Zone, powered by the B2B eCommerce Association (B2BEA). This dedicated area served as a central meeting point for manufacturers, wholesalers, and distributors seeking to enhance their digital sales channels.
Innovative Solutions Tailored for B2B
IRX 2025 showcased a plethora of products and services designed to address the unique challenges faced by B2B businesses.
Engaging Workshops and Thought Leadership
Beyond product showcases, IRX 2025 offered a series of workshops and sessions providing deep dives into various aspects of B2B eCommerce.
Looking Ahead
As digital transformation continues to accelerate, events like IRX are becoming essential stops on the journey for B2B decision-makers.
These events are a brilliant opportunity to explore emerging sales and marketing technologies, discover new product developments, and connect with industry leaders — all of which will help us continue to innovate and support our partners with the best-fit solutions for their needs.
As a B2B tech hardware supplier, staying ahead of the curve is essential. Events like these help us to consider new ways to deliver cutting-edge solutions to our customers.
